Back in 2015 we were in a digital marketing gold rush. Tech marketers were the new “unicorns” and everyone wanted a piece of the action (including myself).

At the time, I was learning as much as I could about digital marketing and noticed a gap in the market. Marketers were using Bitly (and the like) to track multi-channel campaigns and spreadsheets to aggregate stats from which marketing insights were derived.

The process was painstakingly inefficient yet some of the pain could be avoided so I got to work on what became Lickstats.

Thanks to the help of many (Annie-Claude Devriese, Claudia Loutfi, Ilias Benjelloun, Louis-Félix Binette and Tara Hunt to name a few), Lickstats gained momentum.

Together, we got Lickstats in the hands of amazing brands such as C2 Montréal, Moment Factory and L’Oréal tracking millions of clicks originating from all over the world.

Fast-forward a few years and the digital marketing landscape has changed a lot… so have I.

Initially, I was excited to develop technologies to track people.

Now, I am a privacy and security researcher and privacy advocate.

This change in values was incorporated into Lickstats which became a privacy-conscious analytics platform, but let’s face it… most marketers are not privacy advocates (much the opposite, perhaps unconsciously).

The Lickstats product-market fit isn’t solid enough and revenue as been steadily declining.

More importantly, I no longer use Lickstats myself.

It’s time to move on.

How things are going to unfold

• On June 1st, billing will stop.

• On July 1st, servers will be decommissioned and ALL DATA WILL BE PERMANENTLY DELETED.

I understand this decision might affect you and I’m sorry for the inconvenience.

Please get in touch if you have questions.