Back in 2015 we were in a digital marketing gold rush. Tech marketers were the new “unicorns” and everyone wanted a piece of the action (including myself).
At the time, I was learning as much as I could about digital marketing and noticed a gap in the market. Marketers were using Bitly (and the like) to track multi-channel campaigns and spreadsheets to aggregate stats from which marketing insights were derived.
The process was painstakingly inefficient yet some of the pain could be avoided so I got to work on what became Lickstats.
Thanks to the help of many (Annie-Claude Devriese, Claudia Loutfi, Ilias Benjelloun, Louis-Félix Binette and Tara Hunt to name a few), Lickstats gained momentum.
Fast-forward a few years and the digital marketing landscape has changed a lot… so have I.
Initially, I was excited to develop technologies to track people.
This change in values was incorporated into Lickstats which became a privacy-conscious analytics platform, but let’s face it… most marketers are not privacy advocates (much the opposite, perhaps unconsciously).
The Lickstats product-market fit isn’t solid enough and revenue as been steadily declining.
More importantly, I no longer use Lickstats myself.
It’s time to move on.
On June 1st, billing will stop.
On July 1st, servers will be decommissioned and ALL DATA WILL BE PERMANENTLY DELETED.
I understand this decision might affect you and I’m sorry for the inconvenience.
Please get in touch if you have questions.